Night Owl®, the #1 Wired Security Brand in the United States, wanted a visually engaging digital display to showcase their 8-Camera system in Sam’s Club.
Home security has become a crowded space, with many brands competing for consumer attention. Differentiating products requires visual appeal, clear messaging, and concise product information.
The decision was made to create a permanent display with lighting and video content to stand out in an aisle of lesser corrugated displays. One of Night Owl®’s hallmarks is that it is not subscription-based, putting the consumer in complete control of recorded footage. Non-functional cameras and DVR were included alongside two video programs that connect the visual elements with product features and benefits.
