JOANN Fabrics, a specialty retailer of textiles and sewing supplies, sought a more elegant presentation of its extensive thread product line.
Thread, fabric, and notions are products that do not lend themselves to selling online. Customers benefit from being able to evaluate the wide product offerings and coordinate their thread and fabric choices in a live setting.
FHC developed the Thread Wall and Thread Tower together with three category brands to enhance shopper experience. The main objectives were to provide a single point of purchase display for all thread, include efficient LED lighting so that product appearance would be uniform across stores, and be more easily merchandisable than existing options.
